UNPACKED
All the insight. None of the packing peanuts.
UNPACKED
Book One: The Translation Layer
Stop Losing the Argument to “the Business.”
The field manual for decoding technobabble into business value — and stopping the millions lost between the boardroom and the server room.
Same meeting. Same company. Two different languages.
Your best ideas die in the budget meeting because you pitch the engine, not the destination. You sign six-figure checks for projects you can’t actually evaluate. Millions vanish in the gap — not because the technology is bad, but because no one translated it.
Start free — The Translation Cheat Sheet
Drop your email and get the one-page Field Card: a diagnostic decision tree (if you hear X, suspect Y, do Z) plus “10 Phrases to Ban in Tech Meetings.” The fastest taste of the book’s method.
We promise we won’t resell your data or spam you.
The Translation Layer
A complete field manual for the chasm between business and engineering. For every high-friction moment — the budget clash, the security blank check, the Big Rewrite, the ransomware board meeting — it shows you the jargon, decodes it, and hands you the exact words that work.
What “say this, not that” looks like
They say: “We need to stop everything and rewrite it.”
You say: “Let’s put 20% of every sprint into refactoring the most painful part, and prove it on the smallest piece first.”
You get relief without betting the company on a do-over. That’s one of 160+ scripts in the book.
Who it’s for
What’s inside
- 160+ case studies with ready-to-use scripts — the exact “say this, not that.”
- Translation Keys that turn jargon into business value.
- A 500-term plain-English glossary.
- The Diagnostic Decision Tree and 13 other tear-out appendices — the War Room Roster, the GRC Quick-Filter, the “Shiny Object” ROI Calculator, and more.
Get your copy
Bulk / team orders (10+)? Get in touch.
Questions
I’m not technical. Is this over my head?
No. It’s written precisely to disarm that fear — it translates the jargon for you.
I’m a senior engineer. Is this too basic?
It’s not about code. It’s about getting your code funded, shipped, and recognized.
Is the AI material current?
Yes — a full section on Shadow AI, prompt injection, and governing AI-built tools.
Close the chasm.
Start with the free Field Card — or get the book today.